A multidisciplinary designer passionate about creating visual identities across graphic design, branding, art direction & photography

Bringing ideas to life through visuals that feel thoughtful, fresh, and easy to connect with. From shaping brand stories to art directing and crafting imagery, I love exploring different ways design can make an impact.

Latest Projects

House of Sculpt

A campaign shoot for the newest collection for independent activewear brand House of Sculpt.

Native Skincare

Brand identity for Native, utilising complimentary fonts and muted tones to execute a full branding system. Inclusive of; logo, social presence, website design and packaging.

Seventh Wave

Brand identity design project completed for a sustainable swimwear brand, hand made in Bali. Inclusive of; logo, branding system, social presence, packaging design.

Blackpaw Films

Re-designing the branding system for a film production company, including full logo design, colour theme and some social presence mockups.

1755

A full branding design project completed for a wine brand based in the small town of Lagrauliére in South West France. Inclusive of; logo design, branding system, photography, packaging mockups.

JD Sports

  • JD - Reactive Site Content

    A selection of my latest BAU work for the JD site.

    Take a look

  • JD - AI Development

    A range of digital to support the new development of AI imagery and best practice to show this across site and stores.

    Take a look

  • Size? - Reactive Digital Content

    A collection of digital reactive content, specific to launches and promotional digital assets.

    Take a look

  • Size? - New Balance

    Style setter created for a new launch of the New Balance WRPD trainer

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  • Size? - Saucony

    Saucony third party design system inspired by 90s magazine shoe covers and spreads

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  • Size? - Home Grown

    Brand re-launch and assets to support this, Size? own brand - Home Grown

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Experience

2018 - PRESENT

Senior Creative Designer
JD Sports Fashion

2017-2018

Visual Merchandiser
Footasylum

2016-2017

Creative Designer
Nilorn UK

2012-2015

BA (Hons) Fashion Communication
Leeds Arts University

Senior Designer based in Manchester, with over 8 years experience working at JD Sports fashion. Starting my career there as a junior in 2018, to now managing a small team of creatives. My passion for creativity and keen eye for aesthetics mean I am able to combine concept creation, digital design & branding to bring digital projects to life.

Areas of expertise

Graphic Design
Branding
Concept Creation
Art Direction
Photography